Aspire Waterfall City.

Aspire Waterfall City.

Introduction

Introduction

In 2024, AeroLogix, a leading logistics and supply chain management company, approached Boltshift to redesign their outdated website. The goal was to create a modern, high-performance platform that would streamline their customer experience, improve brand perception, and enhance lead generation.

Year

2025

Industry

Luxury Residential Development

Scope of work

/

Branding

/

Development

Timeline

12 weeks

Introduction

In 2024, AeroLogix, a leading logistics and supply chain management company, approached Boltshift to redesign their outdated website. The goal was to create a modern, high-performance platform that would streamline their customer experience, improve brand perception, and enhance lead generation.

Year

2025

Industry

Luxury Residential Development

Scope of work

/

Branding

/

Development

Timeline

12 weeks

Challenges

Challenges

Challenges

Surrounding precinct already has similar competing product offering done by the same developers and brand design identity development done by us in 2018 - 'Ellipse Waterfall'.

Development is not as prestigious as initial Ellipse Waterfall project, yet needs to have the same level of luxury branding centered around a 'walkable city lifestyle' and elevated luxury.

Final thoughts

Final thoughts

Final thoughts

The new Aspire Waterfall City brand identity is now a key part of the Waterfall City precinct, serving as a powerful product for attracting new buyers/investors and strengthening relationships with existing partners.

We crafted the brand from scratch ensuring it was complimentary sibling to the developers family of products yet induvidually optimised to be unique as a stand alone identity.

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© 2025 fortytoo® Studio

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar

fortytoo®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar

fortytoo®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 fortytoo® Studio

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar