Olympus Sandton.

Olympus Sandton.

Introduction

Introduction

In 2024, Tricolt, a leading property developer, approached JSE listed company, Growthpoint for a joint venture in real estate development in Africa's richest square mile. The goal was to design and develop a full brand identity for 'Olympus Sandton' - Luxury Residences; 2 high-rise towers, with branded unique amenities.

Year

2024

Industry

Luxury Property Development

Scope of work

/

Branding

/

Development

Timeline

12 weeks

Introduction

In 2024, Tricolt, a leading property developer, approached JSE listed company, Growthpoint for a joint venture in real estate development in Africa's richest square mile. The goal was to design and develop a full brand identity for 'Olympus Sandton' - Luxury Residences; 2 high-rise towers, with branded unique amenities.

Year

2024

Industry

Luxury Property Development

Scope of work

/

Branding

/

Development

Timeline

12 weeks

Challenges

Challenges

Challenges

Ensuring any naming and branding refrains from sensitive topics such as race, religion or associated groups found in the diverse range of buyers/public opinion.

Purposefully create a brand design that matches the developers' vision: where unparalleled luxury meets inclusivity, inspiring a sense of unity and pride through the finest amenities and exceptional living standards.

Final thoughts

Final thoughts

Final thoughts

The brand idenitity is dedicated to creating a timeless landmark that will inspire generations to come, blending cultural richness with unparalleled luxury.

Inspire a sense of unity and pride through the finest amenities and exceptional living standards.

fortytoo®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 fortytoo® Studio

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar

fortytoo®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar

fortytoo®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 fortytoo® Studio

Let’s talk.

Tell us about your project—whether it’s a website, design, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at fortytoo®

Shaun Lezar