Naming of brand/development was not established, and needed to be memorable with high amount of competing offerings in the area while effectively communicate the developers’s higher standards.
Brand identity development was centered around being seen as the number one offering above all in precinct while being seen as approachable and not exclusive. We built the brand identity while developing a marketing campaign to launch before prime property season came to an end for the year.
The new One Rosebank brand is now a key part of the developers footprint in the prime Rosebank area for their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
For us, this project was an exciting opportunity to push the boundaries of what a modern brand identity design and streamlined website developememt can achieve as a whole
Next projects.
(2015-25©)
